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Tuesday, October 22, 2013

Color psychology logo design

Color Psychology - Logo Design

When we see colors, we connect with them instantly on a subliminal level. No one can be sure if our reactions are the result of our very human nature or if they are shaped by our socialization, but the reactions are very real. the human mind is hardwired to respond to color.

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Marketing experts know about that powerful connection between consumers and color. Theyve done a great deal of research using carefully controlled experiments and have decided that color does have a big role in forming peoples perceptions of products and logos. That research is confirmed by real world actions, too. Companies have found that changing a logos color scheme even a little bit can have a giant impact on sales.

When we see colors, we react right away. It happens faster than we can read a single word. In fact, the mind makes color connections and forms opinions before the conscious mind even knows what we are looking at!

A logo is the most repeated and frequently displayed symbol of your business. Its on your letterhead, your website, business cards, products and more. Its your brand and its an inseparable part of your business.

When you think about how important your logo is and consider the power of colors, its pretty obvious that color psychology should be a big part of logo design. If you overlook the color choices in your logo, you might be turning off possible customers instead of attracting new buyers.

Using color psychology to your advantage isnt easy. You can look at a simple chart that lists common colors and explains what they tend to represent--one is even included with this article just to give you some ideas. Doing that, however, really only scratches the surface of what color psychology is all about.

An effective logo designer will go beyond those simple color connections. He or she can take that information and combine it with knowledge of negative color connotations. A logo design specialist will also understand how people react to different combinations of colors and will be able to merge the messages of color psychology with great design skills. The result will be a logo that is both memorable and optimized for color use.

Today, many of us are in love with the do it yourself plan. We think that if we do a little research and work hard, we can do things just as effectively as can a professional. That might be true in some cases, but logo design is a perfect example of when we really need an experts help.

Logo experts understand design. They recognize the power of various forms and can create logos that communicate the nature of a company instantly. They have special skills and knowledge that helps them produce winning logos that look a lot better than our amateur creations.

The wise use of color psychology is a perfect example of how the talents and knowledge of a professional logo creator can make a lot of difference. A good designer will know how to choose colors to communicate a client's message effectively without risking the mistakes "do it yourselfers often commit.

If you are in the market for a logo, consult with a talented logo expert who can use the science of color psychology to your advantage!

Color Psychology Basics

Here are some of the most frequently used colors and the positive messages they communicate. As noted, this basic chart isnt comprehensive. It doesnt list negative associations and it doesnt discuss the best ways to combine colors. However, it is an interesting introduction to color psychology

BLACK: Mystery, secrecy, tradition.
BLUE: Power, calmness, success, trustworthiness.
BROWN: Earth and nature, simplicity, seriousness.
GREEN: Harmony, health and healing, nature and animals, money.
ORANGE: Affordability, fun, youth, creativity, celebration.
PURPLE: Fantasy and dreams, justice, royalty.
RED:Excitement, action, adventure, love, passion, food.
WHITE: Simplicity, cleanliness, innocence.
YELLOW: Cheerfulness, playfulness, curiosity, amusement.

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Classified advertising online vs. in print

Classified Advertising - Online vs. In Print

The downhill slide of daily journalism began decades ago, when television introduced nightly news programs on both a national and local level. That decline, however, has been radically accelerated by the advent of online classified advertising. Craigslist has probably been the most important development for local classified advertising. This simple, unadorned website provides free listings for most of its classifieds, selling only placements for job opportunities.

Classifi...

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Classifieds have always been the bread and butter for newspapers, providing the lion's share of black ink. Yet by three years ago, Craigslist had become a principal local resource for job recruiters. Research organization Classified Intelligence reported two years ago that Craigslist costs the San Francisco Bay Area's traditional newspapers, and their online divisions, between $50 and $65 million annually in revenues from employment ads alone.

According to the study, Craigslist had 12,200 active job listings on its San Francisco site the week of November 21, 2004. In contrast, the San Francisco Chronicle had 1,500; the Oakland Tribune had 734; the San Jose Mercury News had an estimated 1,700; and the Contra Costa Times had around 1,000. The average recruiting ad in a metro Bay Area daily cost $700 in 2004: on Craigslist it cost $75.

That's a local snapshot. The same is occurring at a national level, also in the critical area of job recruiting. is the largest job search and recruitment site in the country - it is also owned by a partnership of the Gannett, McClatchy and Tribune newspaper conglomerates. defined the art of national job recruiting. There are also elaborate online executive recruiting services that mix the traditional personal touch with digital resume files and client searches.

By 2003, online classifieds had nearly matched the newsprint business in classified revenue. In that year, the market for classified ads in the United States was $15.9 billion (newspapers) and $14.1 billion (online), again according to Classified Intelligence.

There is a widespread belief that the online classifieds are more effective with younger people and the more in-depth advertising probably belongs in print. JupiterResearch, another online ad research firm, says that a lot of people research cars online, for example, because it's a great price-check resource. Jupiter goes on to say that only 1 in 10 will shop for cars on the Internet. This analytical point overlooks the fact, however, that many people who do their auto shopping with shoe leather are going to dealers that they may have selected online.

The tools for online classifieds provide easy shopping methods and, generally, more information on the sales item. Photos are easily included as well. The trend is expected to continue in all advertising formats, but especially in the classified arena. In Jupiter Research's "U.S. Local Online Advertising Forecast, 2005 to 2010," the forecast is that spending in the U.S. for online local advertising will grow at an annual compounded rate of 11 percent, or from 2005 to 2010. Seventy percent of that revenue will come from classifieds.

A reflection of the trend at the national level is that one of the primary reasons for Google's $500-per-share stock valuation is the fact that their business model garnered them over $9 billion in revenue in 2006. The preponderance of that money was generated by text based classified advertising, developed through partnerships or through the sale of keyword placements.

Readership for traditional dailies does skew to the older generation, especially now that job recruiting has become such an effective online function. But even with high-end, family oriented purchases such as homes, online advertising often outshines its printed counterpart. The real estate sales bible, the Multiple Listing Service (MLS) is readily available to consumers online - for the first time. The major brokerage chains all have national sites and nearly all local brokers use the web as well.

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Clean

Getting a Child to Clean their Room

     I have had a lot of experience with getting a child to clean their room. Each child is different and what works with one will not work with another. Some children dont need help in this area, this article is written for the ones that do. Rewards and punishments work for some children, but not for others. Some children look at a messy room and have no idea how to begin cleaning it. For kids that are just completely overwhelmed, here are some ideas for helping them.
     Break down the job into different areas. For example, have your child pick up all the books in the room. When that is done, have them put all the clothes in a pile. Breaking down the mess into small messes helps make the job more manageable.
     Make a game out of cleaning. Set a time limit for different items and see what they can clean up the fastest. Write down the times and find out which items was the easiest to clean.
     Pull everything together in one big pile. Have your child pick out the biggest item from the pile and put that away first. Or find everything that is the color red and put that away. Sometimes just cleaning up in a different way is all it takes to get the job done.
     Setting rewards and punishments can work sometimes, but helping your child learn how to manage the mess and get it cleaned timely is the key to success every time. Teaching them how to clean their room saves you from harassing them every day to get it cleaned. And it can give your child a great sense of accomplishment once they are done.

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Color photography the transition

Color Photography The Transition

Color is the essence to many things from photographs to a blooming flower to a deep blue ocean. The ability to take color photo prints has changed the world of photography in more ways than one but then it never used to be so colorful back in the early 19th century.

Color Photography The Transition

In the initial days, film rolls and photography were in black & white format, but the search for color film rolls continued throughout the 19th century. There were experiments conducted but the colors in the photographs could not be retained and they faded away fast. According to history, the first color photo was taken by James Clerk Maxwell, a physicist in 1861. One of the earliest methods of producing a color photograph was painstaking and a total of 3 cameras had to be used.

Prokudin-Gorskii, in 1915, was the first one to use this process to take color photographs. He used a color filter and placed it in front of the lens for each of the three cameras. This way he was able to get three basic channels also famous as the RGB or Red, Green, and Blue. Prokudin-Gorskii followed this by another technique in which he utilized three-color plates, and used them in succession.

As more experiments continued, H. W. Vogel was able to produce emulsions in the early 20th century that could generate the required sensitivity to red and green light. Later on, the Lumire brothers invented the very first color film called Autochrome. The Autochrome was launched in the market in 1907. This process involved the use of a screen plate filter, which dyed dots made from potato starch.

The Autochrome was the only available color film until Agfa, the german company, introduced a color film in 1932 called the Agfacolor. Following its example, Kodak introduced an integrated tri-pack color film in 1935 and it was called the Kodachrome. Kodachrome was based on three color emulsions.

Following Kodachrome, Agfa in 1936, came out with Agfacolor Neue. Agfacolor Neue had color couplers that were integrated with emulsion layers and this simplified film processing and created an impact in the photography industry. All color films except for Kodak, are based on the Agfacolor Neue technology.

Creativity begets creativity!

It can be proved from the fact that the Kodachrome color films were invented by Leopold Mannes and Leopold Godowsky, Jr., two very accomplished musicians. Leopold Godowsky, Jr. was the son of one of the greatest pianists of his time, Leopold Godowsky.

Color photography actually revolutionized an era and brought out the impact of colors through vivid and detailed images including the ones from the World War II and the destruction caused by natural disasters.

The color photographs captured emotions and the surroundings in such a way that they were being used more and more in newspapers, magazines and even for book covers.

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Colorado takes center stage

Colorado Takes Center Stage

Whether it's winter, spring, summer or fall, visitors to Colorado have plenty of choices if they want to enjoy live entertainment. Each season, there are curtain calls for repertory theater and Broadway productions, children's plays and a variety of musical performances.

Visit Colorado and experience these "must see" venues and events.

* Denver Center for the Performing Arts: In the heart of Colorado's Mile High City, the center is home to the region's largest resident, professional theater company. You'll enjoy top performances such as "Always ... Patsy Cline," "Peter Pan" and "Fire on the Mountain."

* Colorado Springs fine arts Center: Tap your toes to hit show tunes, such as "Cabaret" and "Singin' In the Rain" - world-class acts in a popular local venue.

* Diamond Circle Melo-

drama: Located in the historic Strater Hotel in Durango, this is where theater-lovers go to ge

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